Call it chemistry, because it’s true. The primary element that makes food soft is moisture. There is a careful balancing act as the amount of moisture also effects the shelf-stability of food. Soft foods are more perishable than dried-out foods. We believe a softer treat is worth the trade off. What does your pup think?
To make a softer treat, we start with whole food ingredients. The baking process dries the treats, removing some of the moisture. After the treats are done baking, they are dried for a short time. Once the treats are cooled, they can be packaged and made ready for your refrigerator until your pup's next adventure.