Behind the Scenes of Making a New Treat (Part 4)
Kari Kalway
The Final Steps: Photos, Marketing and Sharing
Step Seven: Photography and Marketing
Now it’s time for the fun! The Puddles Barkery team shoots and edits all our own photographs for the website and our marketing platforms. For the treat photos, we will need some close ups of the new treat, some with the packaging, using props (like whole carrots and green beans), and more! What are a few of your favorite photos from our website?
The new treat will be added to the Handmade Treats page on our website with pricing, photographs and a description. We will also start to promote the new flavor on our social media platforms. Have you seen us? Visit our Instagram and Twitter feed @PuddlesBarkery and follow us on Facebook to be the first to know about all the dog events we will be at around the Seattle area. Our taste-tester, Kora, also has her own Instagram page for our Pacific Northwest adventures @KoraPupTheHusky.
Step Eight: Share the love!
Once the new flavor is set up on our website and Square platform, they will be ready for us to share this new treat with all our fans. We can’t wait!
Update on the current treat process
We have now received the nutrition information from the Guaranteed Analysis. We will be submitting the flavor for Washington registration, creating the labels, taking the photos, setting up the online and in-person purchase platforms and then we will announce the new flavor! Thanks for waiting, everyone.
